[MSP] Search Equity
The search check · 5 questions · about a minute

Where would a buyer lose you first?

Answer five quick questions about your MSP and your result builds on the page as you go. You'll see where you're strong, where there's a gap, and the one fix I'd do first, and you don't need to give an email address to see it.

1 of 5 · ReviewsHow many new Google reviews did your MSP get in the last 90 days?Add them up across all your offices. If you're not sure, open your Google Business Profile, which is the listing that shows on the map when someone searches your name, and look at the dates.
2 of 5 · RepliesHow many of your Google reviews have a reply from you?Count the good ones and the bad ones. A reply from the owner is part of what the next buyer reads.
3 of 5 · AI assistantsWhen you ask an AI assistant for the best IT provider in your city, does it name you?Try it now in ChatGPT, Claude or Gemini, two or three times, because the answer can change from one try to the next. You can copy this question and add your city.
What is the best managed IT provider in [your city]?
4 of 5 · Service pagesDoes each service you sell have its own page on your website?Think of managed IT, cybersecurity, Microsoft 365, backup and compliance. Does each one have its own page, or are they all listed on a single page?
5 of 5 · OwnershipWho looks after your marketing today?Reviews, Google listings and the website need someone who owns them, or they slowly drift.