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Built from the data, written for owners.
Short essays for MSP owners about what buyers check before they call and what AI assistants say when they're asked. Every figure is dated and sourced, the Utah figures come from our own public index, and anything drawn from my own experience is labelled as experience.
Your next client is switching providers. Here's what they check first.
Most new MSP clients come from another provider. Before they call, they read your reviews, check how recent they are and, more and more often, ask an AI assistant. Here is what the 2026 data says.
What AI assistants say when Utah businesses ask for IT help
We asked an AI assistant the questions a Utah business owner asks when looking for IT support, 89 times across four metros, to see who gets named, who does not, and what the named firms have in common.
The review habit that outlasts any campaign
Every one of the 33 Utah MSPs we scored has a 4.5-star rating or better, yet ten got no new Google review in 90 days. Here is why recency is the gap, and the habit that closes it.
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Start with the one-minute search check
Answer five questions and you'll see your weakest area and the one fix I'd make first, right there on the page. If you'd like the full picture after that, your full snapshot report arrives by email within one business day.